Hanson Lai

Dynamic and results-driven Senior Creative Director with over two decades of experience in visual design and brand strategy. Currently leading the creative vision at Winn Inc., I have successfully revamped the brand’s visual identity to align with contemporary trends while ensuring the highest quality standards across all outputs. My hands-on approach enables me to proactively manage projects from concept to execution, collaborating closely with cross-functional teams to guarantee timely delivery without compromise.

I thrive on innovation, continuously analyzing industry trends to inform strategic design choices and enhance brand awareness. My expertise in quality assurance ensures that all creative outputs not only meet but exceed expectations, fostering strong relationships with vendors and clients alike. With a strong focus on cost-efficiency, I implement budget management strategies that maximize resources and drive growth.

As a proven leader, I have a track record of mentoring teams and providing constructive feedback that empowers creativity and excellence. Whether executing impactful social media campaigns or overseeing complex design projects, my commitment to delivering exceptional results underscores my dedication to achieving organizational goals and enhancing client satisfaction.

Senior Visual Director

Winn Inc.-Huntington Beach, CA

August 2024 to Present

Owner / E-Commerce Specialist

BLISIMO INC.-Irvine, CA

May 2013 to Present

Creative Service Manager

IOGEAR-Irvine, CA

2003 to 2009

Senior Graphic Designer

ATEN TECHNOLOGY-Irvine, CA

1999 to 2003

UI Graphic Designer

High Technology Solution-Irvine, CA

1998 to 1999

Education

B.S. in Computer Graphics Technology

Purdue-West Lafayette - W Lafayette,